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Showing posts from November, 2011

my brand: I am a nerd

His & Hers Nerd Pendants. Sterling silver. 2011. There is no point in denying it: I am a nerd. I designed these pendants for the "Branded" exhibition at the fabulous Influx Gallery in Calgary this summer. I like to bring my background in science and natural history into my art work, and in this case, I also brought some political advocacy. In an era in which some cultures still deny females equal access to education, I used the loaded motif of the apple to create a context to present the writing to the viewer. Here's the full artist statement: His and her “ nerd ” pendants confidently declare affiliation with a tribe that delights in knowledge, education and technology. Nerdism nourishes the world around us, and we are proud of that contribution. His “ nerd ” pendant is about strength in identity. Styled after a traditional branding iron, the pendant is a rugged and substantial piece of silver, designed to perpetuate this important meme beyond one life